Aida Downing is a founding partner of JM Zell, bringing over 25 years of analytical skills and creative insight in the areas of strategic planning, operations planning, marketing and project management. Her expertise in needs analysis for facilities, master planning and renovation or redevelopment projects is unsurpassed.
Aida’s extensive background in marketing and communications gives her particular insight into how an organization’s culture, values and brand translate into approaches for enhancing operations and work environments. This approach results in improved employee effectiveness, collaboration, customer service, and other tangible and intangible benefits.
She has significant experience in working with all aspects of visitor-oriented, hospitality, and destination venues in which the facility must support the overall guest experience. Recent clients include governmental agencies, museums and national parks as well as unions and corporations seeking hotels, educational complexes and other special uses.